The American gaming market is becoming increasingly crowded with UK-listed operators moving in to try to win big on the back of its liberalising rules about online bets.
William Hill, GVC and Paddy Power Betfair are all investing heavily in the US market, hoping to take advantage of the US Supreme Court’s decision effectively to wash away a federal ban on sports betting and enable individual states to open up their local markets.
In there with them is 888 Holdings, the online gaming operator that has been in America since 2013 and for a time was the only UK business to have a presence in the three states where regulated gaming is allowed.
888 Holdings was founded in the British Virgin Islands in 1997